Your one stop VFX shop
Young, Creative and Fearless
At Hoop VFX, formerly knows as Hula Hoop, we offer full service visual effects for film, TV, streaming platforms and commercials. With shops in London, Chennai and in Mumbai, we are growing at a steady pace working on a range of projects across geographical boundaries and varied genres
Our super creative and talented team led by supervisors have tons of experience in delivering the vision of directors, DOPs and filmmakers at every step of the journey from script to screen.
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We are a team of Wacom wielding, power guzzling, render farming, eagle eyed, python scripting, left field thinking obsessive compulsive VFX artists with an attitude tailor-made to help you deliver a visually enthralling viewing experience to your audience
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What We Do
Pre-Production
We break down scripts to give you an
idea of how best to execute, given the
ever shrinking time windows and
budgets.
Our excellent concept and previs team
take you ahead in time to help visualize
sequences even before they are shot
Production
We work with you hand in hand on
shoots alongside other key departments
making key decisions, be it on a windy
mountain top or an underground bunker
Our supervisors are adept in helping you
utilize latest tech and good old wisdom
to maximise the value VFX can deliver
Post-Production
We create everything from digital assets to other-worldly creatures and environments and integrate them seamlessly into live action footage
Our team uses industry standard software
and workflows to bring to life the director’s vision
On Set Supervision
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Our experienced supervisors
assist you in planning the
sequences that involve VFX
to ensure optimal VFX
spend and to minimize the
work in post. Our on-set
supervisors will continue to
be a part of the show until
completion by taking on the
role of VFX supervision of
the show, being a part of
reshoots, reviews, and DI
sessions.
Concept Art and
Design
Starting with a brief, be it a script or just a rough concept seen from the eyes of the director, we carry out research and deliver detailed concepts to give you multiple versions of what you may wish to
achieve. Of late, where clients
permit, we have leveraged AI tools such as mid-Journey to provide a large number of concept options to film makers in a shorter iterations.
Asset Build
Picking up from the concept
artists, our asset development
team recreates the environments and characters in a 3D world and help visualize it with texturing lighting and rendering to match images from the actual plates.
Matte Paint and
CG enviroments
We deliver detailed background matte paintings, be it straight forward 2d Extensions or complicated 2.5d projections combining any CG environments
that have been built, using Maya, Zbrush, Unreal and Photoshop for our compositing teams
Motion Graphics
and Title Design
Our excellent motion design
team delivers phenomenal
UI GFX and main title
sequences. Working closely
with the directors, we
design and produce motion
graphics, front and main-on-end title sequence. Our
team also manages delivery
and supervision of digital
assets for live on-set
playback
FX Simulation and
CG Crowd
​Large stadium crowd,
smoke, fire, water bodies,
destruction and debris are
some of the FX capabilities
our team can execute. We
spend considerable amount
of time doing R&D using
tools such as Houdini,
Golem, Blender etc. on key
sequences to ensure shot
execution has optimal
methodologies put to us
Character CG work
Our senior 3D generalists deliver all facets of 3D creation and shot production be it rigid body animation, character / creature creation and animation or set and prop addition.
Shot Finishing
and Compositing
Our brilliant team of compositors, with the support of our extended 2D and 3D teams, work with various elements to bring the
shots to the stage of review and completion.
In addition to creatively challenging work, we also execute large volumes
of preparatory work such as beauty retouches, de-ageing, rig removals, set
and prop removals and other general clean up
Priyanka Balasubramanian
CEO and Exec Producer
Task Master in Chief, eagle eyed and a chef in the multiverse
Navin Venkatesh
Head of Production
The Fixer, often readily amused and pumps iron everyday
We pulled a Nick Fury and have assembled a hand-picked bunch of Bad*sses. They are a highly talented collective of individuals, working together to ensure the highest level of quality.
Neel Trivedi
VFX Supervisor
Techie, night photographer and arithmophobe
Apul Mehta
VFX Supervisor
Ever curious, if Bear Grylls were also a foodie and lives by "aut viam inveniam aut faciam"
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Vigginesh Srinivasan
Chief Operating Officer
The numbers guy, ready to help where needed, serves a killer ginger chai !